Search engine optimisation agency Top Position will give a keynote speech at the Casino Affiliate Convention (CAC) in Amsterdam next month. The company’s head of SEO will present on the convergence of search engine optimisation and social media for online gaming sites.
The first in a full schedule of events, the European leg of the CAC tour brings together internet betting and casino operators from around the globe, providing a forum for creative discussion and space to discuss developments in marketing techniques for affiliate sites.
With a focus on marketing to the European online gaming community, CAC is now in its fifth year. Top Position’s presentation to delegates will sit alongside a packed three day programme of seminars and discussion panels chaired by industry experts.
Rebecca Appleton of Top Position said, “Around 250 million people globally belong to a social network. That makes social media resources such as Blogger.com and Squidoo a vital part of any internet marketing campaign.”
“Social media drives both brand loyalty and brand referrals so is of particular interest to online gaming and affiliate sites who historically have found their presence in paid search to have fallen on stony ground. The CAC conference is one of the most respected conferences in the marketing for gaming arena and one that Top Position is delighted to be a part of.”
As the first UK agency to leverage social media activity as part of its standard search engine optimisation package, Top Position is ideally placed to discuss convergence between the two. Launched just over a year go, the award winning agency’s SEO department has rapidly risen to prominence with a series of groundbreaking search marketing initiatives.
Sitting comfortably alongside traditional on-page optimisation and link building strategies, the CAC session will discuss the value of social media as an integrated part of any optimisation strategy. The Casino Affiliate Convention takes place 3-5 April 2008, Amsterdam. Top Position’s seminar takes place at 11.30am on Thursday 3 April.
Find out more at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position’s SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor’s Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Tuesday, 11 March 2008
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